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I recently discussed the ad industry with a few of my colleagues, and we all came to the same generalized conclusion that a large minority of Vancouver agencies dislikes outsiders. Anyone who isn’t a client/employee that visits an agency’s office is sometimes stigmatized and often alienated. What about the implications of this to our industry: Isn’t this bad for business?
I recently had the opportunity to visit Everett’s Future of Flight Aviation Center & Boeing Tour. If you’re not too familiar with Boeing’s operations, Boeing boasts the largest building by volume in North America that houses its airplane assembly facilities, and they have a “factory tour” of the whole thing. What are the implications of Boeing’s factory tour?
- Motivates a new generation of Boeing’s workforce
- Provides good PR by allowing people to actually see the production-line process
- The Everett area and the facility itself makes more money from the tourism
- Likely adds a “cool” factor for those who fly every year, motivating purchasers to buy more Boeing planes
- Builds trust with the flying community
Apply the Boeing factory tour to our ad/marketing industries. Do you welcome an outsider into your office? Some companies are afraid of or overwhelmed by outsiders. Why? Maybe they’re afraid of a loss in productivity or that this outsider will steal their secrets. But a simple office procedure will usually clear this up. Have a system from receptionist to office manager that sets dates and processes for “showing off” your studio.
Just like my colleagues pointed out, those office visitors could be your next creative director or communications strategist. I would not want to ruin the motivation of those who can help me succeed in the future…
For a link to Boeing’s tour, check this out.
