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Playing its next move, Twitter released today its new “Twitter 101 for Business – A Special Guide”. Twitter is offering the guide as an incentive for its add-on tools for businesses. This is the first step in establishing Twitter as a solid and attractive platform for business communication.
Twitter is an interesting development: in all platforms of social media, Twitter is first and best concept to successfully start conversations between a brand and its customer. Large brands like Starbucks have largely capitalized on Twitter using it to quickly launch promotions and have daily conversations with its customers.
What are the impacts of business-to-consumer conversations? The practice of Public Relations takes on an entirely new task: it must manage real-time conversations that are exposed to the general public. Information is more widely available and can spread faster.
Does this level the playing field between business and consumers? Initially, yes. Because Twitter is a new platform, big business has not yet developed techniques to controlling the information that is spread in real-time. Managers will need to closely monitor their business operations – any abuse of corporate power will be easily revealed…in real-time.
How do you best react to Twitter? To maintain an honest brand, it logically is best to act honestly. Consumers are increasingly exposed to a company’s operations, and the more good that a business brings to the community will yield a better brand perception.
Not looking to disappoint, you can find the guide at Twitter.com/twitter101/.
