You are currently browsing the tag archive for the ‘CMS’ tag.
Today, July 14, 2009, ACG announced its decision to begin production of a new Communications Management System (CMS) at the end of the month. The new CMS will be a cross-functional platform, merging the communication mediums that businesses use on a daily basis.
The goal of the new CMS is to centralize the production of consumer messaging, providing a single platform to deploy organizational and direct messages.
Traditional Content Management Systems (also called CMS) are designed for web use and are intended to update the content of websites. Because websites are increasingly considered a marketing and communication tool, not an IT tool, the new ACG CMS aims to shift the function of traditional content management to communicating with a targeted audience. This means deploying the same specific message across multiple mediums.
Dates are not currently set for completion of the CMS as it is still in the planning stages.
