Playing With Social Technology

It’s been almost a year since we’ve started playing with social technology. Last winter, we created a prototype website that integrated Facebook functionality into news items and games, and today we’ve been proudly integrating the tech for our clients.

Our clients will be excited to learn that integration of social media into their web sites is now becoming standard practice for ACG. We have found that social media is a necessity for modern websites – SM is recognized as a vehicle to promote word-of-mouth, and must be considered in any marketing plan.

With the exception of industrial companies (and a few other niche markets), ACG encourages companies and organizations to use social media daily. Most importantly, social media is a cost-effective tool for analyzing public trends and opinion and forming closer relationships with customers. We encourage our clients to not underestimate its potential, and become intimate with its practices.

Competitive Analysis: Facebook vs. Twitter

It’s no secret that Facebook’s competitive machine is churning out updates everyday to compete with Twitter. The social network giant is known for adapting interface techniques similar to Twitter (http://bit.ly/RlaeK) and is increasingly starting to evolve into a micro-blogging client.

What are the benefits of the rivalry? While Twitter and Facebook make big expenditures for market share, users and secondary social media economies will be able to enjoy the plethora of functionality being developed. Facebook will likely become a simple platform and become more user-friendly – an adaptation it must make to compete with the straightforward Twitter interface.

Developers in the secondary social media economies will be seeing many of the benefits. Facebook will likely add more functionality to its API and provide update with a new lexicon. This will mean a brighter future for digital agencies.

The team at ACG is most excited to see how the rivalry will evolve. The team will be integrating more functionality into its client sites and will have greater access to building more complicated desktop apps. Keep updated on our own developments for social media right here on the ACG blog.